Wildflame to acquire Green Bay Media

Welsh indie Wildflame ‘fires-up’ to acquire Green Bay Media as part of its ambitious plans for growth.

Cardiff based Wildflame Productions Ltd. (part of the Flame Media Group) is embarking on a strategy for growth with a dynamic slate of productions commissioned for UK broadcasters and enhanced by the development of international co-production partnerships.

Set up in 2016 by John Caldon (Flame Group’s Chairman and CEO) and Wales based television executive Paul Islwyn Thomas (former BBC Wales Head of Arts and co-founder of Indus Films), the company has built an exciting production team and is forging a strong reputation for delivering a broad range of factual production. In a major step forward Wildflame is now moving to new premises in Cardiff’s creative quarter, growing its production talent base and preparing for the delivery of several major productions.

John Caldon said, “We are delighted to welcome the Green Bay Media team as we enhance our UK production division and talent base. We have been highly impressed with the quality of staff and the creative ambition in Wales and Green Bay has an enviable reputation in factual programming”. 

Green Bay’s Creative Director, John Geraint said “Green Bay is thrilled to join this powerful alliance with a company whose values and commitment to quality we truly admire. Together, we’ll bring many more Welsh stories to world screens”.

Wildflame’s CEO, Paul Islwyn Thomas said “Green Bay was one of the first Welsh based factual indies to become recognised across the world and we look forward to building on that success. This exciting relationship will showcase the very best Welsh talent and open up new partnerships with broadcasters in the UK and commissioners internationally”.

Founded in 2001 by Phil George and John Geraint, Green Bay Media is one of Wales’s best-known independent producers. Green Bay works with leading international broadcasters, including the BBC, ITV, Channel 4, Channel 5, S4C, the History Channel, National Geographic and France Télévisions. Green Bay’s very first programme, Do Not Go Gentle, a celebration of Dylan Thomas’ great poem, was nominated for the ‘Olympics of television’, the 2002 Banff Rockies Awards, alongside titles like The West Wing, Band of Brothers and Blue Planet.

Since then, Green Bay has been consistently successful in international co-production, with global distribution for more than 50 hours of blue-chip documentaries. Major series include The Roman Invasion of Britain, Shakespeare – The King’s Man, The Castle Builders and 2017’s Mountains and Life, a Gold Prize winner at the prestigious Deauville Green Awards.

Green Bay’s ‘The Story of Wales’ with BBC Newsreader Huw Edwards was recently described by Welsh Hollywood actor Michael Sheen as “the education I wish I could have got in school”. The multiaward-winning history of the nation rated higher in terms of audience appreciation than any other BBC series in the year it was broadcast.

Flame Group’s Chairman & CEO, John Caldon said “Green Bay has produced award winning worldclass television for nearly 20 years. We’re proud to be able to build on this success and support the talented team to continue to produce outstanding programming”.

Interviews available from:

Paul Islwyn Thomas (paul@wildflameproductions.com)

John Geraint (john-geraint@green-bay.tv)

Welsh indie Wildflame ‘fires-up’ to acquire Green Bay Media as part of its ambitious plans for growth. https://t.co/fA24oK3FTC